Asples Pacific Research

Understanding the Pacific

The Pacific is one of the world's most culturally diverse and geographically complex regions. Every island nation, community and market has its own unique story, shaped by distinct cultures, languages, traditions and ways of life. Understanding these differences is essential for organisations seeking to make informed decisions and create meaningful impact.

Founded in Papua New Guinea more than two decades ago, APR was built on a simple belief: the best decisions are grounded in local understanding. What began as one of Papua New Guinea's leading research organisations has grown into a trusted Pacific research and insights partner, supporting governments, businesses and development partners with high-quality evidence across the region.

Today, APR combines deep local knowledge with regional capability, delivering research, fieldwork and strategic insights that help organisations better understand the people, communities and markets they serve throughout the Pacific.

Ethics and integrity

Committed to the highest standards

Our values are grounded in our name: Asples — our place. We listen to people, respect local context, connect knowledge across the Pacific, and deliver evidence that helps clients make better decisions. Our work is independent, ethical and trusted, combining deep Pacific experience with international research standards.

APR is also a proud member of ESOMAR, the global association for research and data professionals. Our membership reflects our commitment to international best practice in data ethics, integrity, and participant protection.

Research

Market and social insights

We offer full in-house research services from design through to fieldwork, data entry, data processing, analysis and reporting—delivered anywhere in the blue pacific, safely and efficiently.

Operations management and support

We help businesses establish and grow - anywhere in the Pacific

Leveraging our extensive experience and deep understanding of the Pacific's unique business environment, APR offers comprehensive operations management and support services for businesses establishing or expanding operations in the Pacific

Why choose us

Fully in-house

For our research clients we offer a full in-house service from research design and stimulus material formulation through to field work, data entry, processing, analysis and reporting. Our staff utilise cutting edge research techniques and software packages including Access, Nvivo and electronic data collection systems using GPS and palm-top computers, downloaded over the internet for rapid analysis.

We know local conditions

Our long experience and knowledge of local conditions ensure that research projects are designed to be realistic and practical. In some cases, certain academically preferable sampling systems used in other developed countries are totally impractical in Papua New Guinea. We specify sampling systems which are suitable, practical and fool-proof in administration.

Professional standards and ethics

All our research projects are conducted to the world-class professional standards, codes and ethics formulated by ESOMAR (www.esomar.com) and the ICC (International Chamber of Commerce). APR is also fully familiar with local cultural and societal norms which it takes care to respect in conducting its research.

Understanding the Pacific

Committed to the highest standards

How we can help

Market and social insights

We help businesses establish and grow - anywhere in the Pacific

Why choose us

Fully in-house

We know local conditions

Professional standards and ethics

We have a proven track record

A diverse client base

Get in touch